Have you seen this ad from Virgin Mobil on bus stops in the area entitled "Upper East Side You Rule"?
"Our deepest apologies for indruding without a formal invitation. We know this message might be keeping you from a therapy session or a benefit for one of you many worthy causes. But we wanted you to know that it is you, Upper East Side, Who still promotes culture and refinement in this city. Why, if it weren't for your patronage of the Arts, those scruffy downtown types would have no idea that their crude expressions are actually attempts to render our collective neo political angst. Speaking of lording power over others, cell phone companies that lock you in to long-term contracts? Unacceptable. Plans without contracts? Classsy, like you."
I wonder who wrote this? It's really bad, but it's interesting how Virgin Mobil would take the time to specifically target Upper East Siders in an advertisement.
The thing that I don't get is the tone is totally sarcastic and mocking, almost obnoxious. And what does any of this have to do with a cell phone plan?
I guess it's good advertising, whether I liked it or not, if it got me to think about it this much.
Monday, June 11, 2007
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1 comments:
I think you're right about it being sarcastic but in a way it's intriguing and it gets you to read the whole thing. I've seen that ad too and I was basically thinking the same thing you were.
Havens-of-Manhattan.com
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